Home > Uncategorized > Protect Your Business Name

Protect Your Business Name

Here in Ontario, every five years, in a year ending in a ‘3’ or an ‘8,’ I have to remember to update my Master Business License. There are no reminder messages sent when it comes up for renewal, so business owners need to note when the license expires. This also serves as a name registration so, for example if your store is Ichabod Christian Books, it prevents your friend Bob from setting up shop down the street as Ichabod Christian Books; at least without having to add some qualifying discriminator, such as Ichabod Christian Books of Salem (if he’s located in Salem, Ontario).

The next step in name protection is incorporation, which is done at the federal, not provincial level. Once you exist as Balaam’s Donkey Christian Supplies, Inc., no one else can be Balaam’s Donkey Christian Supplies as the name is incorporated.

Additional name security for your brand can be assured by creating a logo and then registering it as a trademark. Thus your little manger scene icon with the city of Jerusalem looming large in the background is placed next to your name, Herod’s Shadow Christian Store, and since it’s a registered trademark, nobody else can be Herod’s Shadow Christian Store. 

I really like that last name. I think just to be safe I’ll register all three examples used in this article.

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Categories: Uncategorized
  1. March 9, 2013 at 3:50 pm

    Thanks for the good chuckle, plus the reminder to those it applies to.
    Love those names.

  2. March 10, 2013 at 10:09 am

    You’ve a lovely sense of humour that shines through!

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