Home > Uncategorized > EMI-CMG Name Change Ignores Foreign Distribution

EMI-CMG Name Change Ignores Foreign Distribution

Capitol Christian Music GroupWhile nobody here wants to be the Grinch that denies the brand name capital implicit in the iconic Capitol Records label, changing the name of EMI Christian Music Group to Capitol Christian Music Group — complete with a rendering of the U.S. Capitol building — is, from a foreign markets viewpoint, just plain dumb.  Especially at a time when the regard that people in other countries have for the United States is rapidly, rapidly diminishing.

This is a time in music sales history when you don’t want to do anything to alienate customers — any customers — be they foreign or domestic. Furthermore the original label name mostly recalls memories of groups like The Beatles, hardly a reference point for the Christian rock or modern worship buyer.

Methinks the people at EMI need to buy a copy of Greg Boyd’s The Myth of a Christian Nation, and read it before they suggest that the new name and Christian music sales are in any way compatible.

Read the story at the (U.S.) Christian Retailing website.

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