Home > Uncategorized > Nelson and Zondervan Consolidation: Publicity

Nelson and Zondervan Consolidation: Publicity

As a retailer who is also a blogger, I couldn’t help but notice that Nelson’s “Blog Sneeze” publicity network is being used to promote the anniversary expanded edition of Rick Warren’s Purpose Driven Life. Zondervan’s social media program seemed to stumble over the summer, but that may have been in anticipation of adopting a system that has performed well for Nelson. Generally, while merger activities have seemed off to a slow start, synergies between the two companies are now occurring with at a rapid pace.

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Categories: Uncategorized
  1. November 9, 2012 at 5:55 am

    As one who attempts to be on the cutting edge of social media I can well understand how even an established publisher could ‘stumble’.
    Glad to know they’re back ‘on board’

    • November 11, 2012 at 1:10 pm

      I think they’ve simply been biding their time in order to merge into the Nelson social media system which is much more widespread. But for awhile there was nothing forthcoming. Mind you, the only book I’ve received from ZDV directly in the last four months is one I didn’t ask for and have no interest in reading.

      The biggest problem is that publishers often don’t have people they consult with who know the Christian blogosphere or Twittersphere. You’re dealing with promotion and publicity people who are assigned to various types of media as well as arranging public appearances and TV/radio interviews. I remember years ago one blogger was getting a boatload full of free books but they only had about a dozen readers a week.

      Some promotional agencies, like Graf-Martin here in Canada actually ask for copies of your stats, so there is more accountability.

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