Home > Uncategorized > Cook Canada Kills Christmas Compact Disc Discount

Cook Canada Kills Christmas Compact Disc Discount

The Christmas CD market must be terribly consequential, otherwise the music industry wouldn’t crank them out at the rate they do. In the final days before December 25th, Christmas albums fly off the shelves, but for retailers it’s hard to know which ones will click, and it’s painful to be out of stock. The whole thing is a bit of a crap shoot, compressed into a very short span of time.

That’s where the CMC-originated 50% discount on Christmas DVDs and CDs was a big help to retailers who were willing to take a chance purchase their product sales final. When David C. Cook Canada (DCC) purchased CMC they continued this concept for four years. True, there was leftover product, but the product that did sell sold at a healthy margin; a margin helpful if the following season saw the same titles at a slightly lower list price.

Combine this with CMC’s “Red Hot Rush” concept — which Cook also retained — and you had a winning formula for maximizing Christmas music sales during the weeks your store was at peak performance.

Now we learn the discount program is history, just at a time when the sale of physical music needs all the help it can get. To some it will seem that DCC has decided to play Grinch. For more of us, this will certainly temper Christmas music buying which is already cautious going into the final quarter of 2012, and it will also have a small impact on the year’s bottom line.

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  1. October 17, 2012 at 3:04 pm

    This comment references material that has been deleted from the updated version of this story.

  2. October 18, 2012 at 5:17 pm

    I have greatly lowered my order of christmas music because of this. It used to be I could order lots then even deep discount boxing week and be ok but now I would rather sell out. and with the prices still so out of reach with the US (jeremy camp new christmas album 12.99 from cook 37% discount, 9.99 from ingram with 37% discount) its just getting harder and harder to compete. Combine this with dropping the cash back on their coupon sales in exchange for a greater discount, which I worked out for most of the product as only giving me an average of 1.23 extra on a coupon that they used to redeem for 4 dollars. Yay for less paper work :(, and I am feeling less and less interested in any of there sales… what happened to the big discounts we used to get on bulk orders of the wow cd’s? I did a light preorder knowthing that the first sale that came along would feature this cd so I would stock up then and sure enough there it is on the front cover offering customers 4 dollars off. last year we were looking at 46 to 48% off on orders for this sale this year 42%. WHAT! I give the customers 4 dollars off and you give me an extra 95 cents… thanks that makes it all worth being a part of this sale. Nope. ok thats my rant… thanks for listening

    • October 18, 2012 at 5:45 pm

      I’m assuming you’re referring to coupon book coupons, not loyalty coupons; right? We dropped the coupon book this year because the mathematics just didn’t work. The sales manager filled me in on a little bit of the reasoning, and we posted the response, but then he requested it be held as private. I certainly understand some of their situation, but unfortunately it doesn’t do anything to help ours; without which, I do believe their enterprise collapses.

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