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Endorsements

This week after church my pastor asked about the endorsements that appear on the back covers (or inside flaps) of Christian books. He feels there is a credibility gap, noting that (a) he has observed that often the endorsements on a particular imprint come from other authors having books on that same imprint; (b) there seem to be certain ‘go-to’ authors who turn up endorsing just about everything; and (c) the comments often contain an undeserving number of superlatives that suggest to him that perhaps the endorsements concerned come from people who didn’t actually read the book in question.

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