Home > Uncategorized > Cook Modifying Consumer Discount?

Cook Modifying Consumer Discount?

There has been much discussion, both here and elsewhere, about the direct-to-consumer sales David C. Cook is doing at YourChurchZone.com. Today I received a tip from one of my readers in the prairies to check the site again, and currently, the 20% discount that was on the site has disappeared. Why, and for how long, we’re not sure; and it’s possible that those with a login are still being offered extra perks.

In related news, we also found out today that Zondervan/HarperCollins joined the Cook site fully expecting that there would be unanimous participation by all major suppliers, but that never materialized, since neither Thomas Nelson or the various Foundation Distributing publishers came on board. When retailers started objecting to the discount profile, Zondervan got caught in the middle. Currently, ZDV product is also showing at regular retail.

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