Home > Uncategorized > Publishers Selling Direct to Consumers is a Widespread Problem

Publishers Selling Direct to Consumers is a Widespread Problem

It’s not just bookstore staff in Canada who face this problem; consider the following U.S. offer to pastors and churches from Zondervan’s Church Source: The book is being offered at 60% off; standard trade discount for stores is 40%; that means the consumer can purchase it for 33% less than the stores can buy it. Why would any American pastor or church leader ever pay retail again?

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  1. September 14, 2012 at 10:24 am

    And probably the two copy limit is to prevent stores from using the offer as a wholesale option.

  2. Darryl Drover
    September 14, 2012 at 2:32 pm

    Ha, was just about to write that exact comment above – it’s the small corner store who buys eggs from the large grocery store when they’re on sale to resell.. sad that’s what we’ve been relegated to.

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