Home > Uncategorized > Should Stores Carry Products That Piggyback on Others’ Success?

Should Stores Carry Products That Piggyback on Others’ Success?

Sometimes a really influential book will produce a “Songs Inspired by…” CD and usually these are authorized by the publishers of the book in question.  But as my wife pointed out to me, “They’re missing a word; the book is called Heaven is For Real, not Heaven is Real.”

At this point, you, the retailer have an ethical dilemma. You can either say, “I’m not going to be part of this capitalist greed,” and not carry the CD — which, by the way, is available in regular stereo and split track versions — or, you can get in on a piece of the action and order heavily and make sure the CD is quite visible throughout the store.

I’m not going to suggest anything here one way or the other, but you’re welcome to leave comments. Just remember that while the cover is the same yellow color, the title is not a perfect match, so this is far from an authorized product. But that doesn’t make it wrong. Or does it?

Advertisements
  1. August 22, 2012 at 10:50 am

    In fairness, this wasn’t the first. In 2011, Zondervan released the $2.99 (US) booklet Is Heaven Real and ‘coincidentally’ used the same yellow background cover. Check out 9780310443469

  1. No trackbacks yet.

Your Response (Value-Added Comments Only)

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: