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Zondervan Splits UK Distribution

An item I read on the weekend at Phil Groom’s UK Christian Bookshop Blog alerted my attention to an earlier item there (from April) that I had missed and is probably worth a mention here several months later, especially as the new distribution pattern took effect just a few weeks ago.

The article explains:

IN A PRESS RELEASE issued today, Zondervan have announced a new trade partnership with IVP for UK distribution. Under the new arrangement, IVP will take on exclusive distribution rights for Zondervan’s range of church, curriculum, academic and reference resources, with product shipping via IVP as from July 1st. TMD (Trust Media Distribution) will continue to distribute other Zondervan publications including Bibles, fiction and Zonderkidz.

The IVP distribution agreement also introduces The Story, a joint Hodder & Stoughton-Zondervan project, to the UK marketplace. Described in the press release as a “Bible engagement campaign”, The Story, already well established in the USA, presents the Bible as “One Continuing Story of God and His People” in which “Carefully selected verses from the Bible are organized chronologically from Genesis to Revelation, providing a deeper understanding of how God’s story intersects with everyday life.”

The situation highlights that with a broad product range, not all distribution channels are best suited to every merchandise genre. 

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