Home > Uncategorized > Buying for Spanish Market is More Art than Science

Buying for Spanish Market is More Art than Science

I thought I had it all figured out. We would carry Spanish editions of titles we also had in English. Our staff would recognize the covers and know exactly what they were recommending.

In hindsight? Spanish customers are more interested in some of the indigenous products created just for their market. Titles with which we, as a staff, have no familiarity. We’re now reliant more on special-orders.

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