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Your Best Merchandising Now

Zellers is Canada’s national department store chain, with many locations soon to become part of Target Canada. We dropped by for a visit Friday, and this was the first thing that greeted us when we walked through the doors:

The supplier is American Greetings, which means that CBA stores are for the most part effectively shut out of this particular tie-in. Some, no doubt are relieved, while others might have wanted to be offered this line. Closer inspection revealed that only the top two tiers (11 cards) actually contained the Joel Osteen product — with a picture of Joel and Mrs. O. on the back of each one — while the rest were simply quasi-inspirational cards from the American Greetings writers.

  1. June 23, 2012 at 4:30 am

    Pardon me whilst I retch…

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