Home > Uncategorized > Your Best Merchandising Now

Your Best Merchandising Now

Zellers is Canada’s national department store chain, with many locations soon to become part of Target Canada. We dropped by for a visit Friday, and this was the first thing that greeted us when we walked through the doors:

The supplier is American Greetings, which means that CBA stores are for the most part effectively shut out of this particular tie-in. Some, no doubt are relieved, while others might have wanted to be offered this line. Closer inspection revealed that only the top two tiers (11 cards) actually contained the Joel Osteen product — with a picture of Joel and Mrs. O. on the back of each one — while the rest were simply quasi-inspirational cards from the American Greetings writers.

Advertisements
  1. June 23, 2012 at 4:30 am

    Pardon me whilst I retch…

  1. No trackbacks yet.

Your Response (Value-Added Comments Only)

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: