Home > Uncategorized > EMI Doesn’t Believe Exposure Equals Marketing

EMI Doesn’t Believe Exposure Equals Marketing

Here’s the bottom line:

If AM and FM radio were invented tomorrow, EMI would not permit any of the songs for which it owns copyright to be played.  Not in Canada, anyway; or Japan which shares Canada’s fate when it comes to restricted access to songs in the EMI catalog.

But radio is how we all came to hear those songs way back when, and continued exposure means today’s artists are often covering those same songs, perpetuating the value of those copyrights.

But as a Canadian who finds myself shut out from re-experiencing thousands of music memories on YouTube, I find I can’t continue to support a company that doesn’t get it when it comes to the equation that “exposure = marketing.”

And what does EMI have to lose when the recordings in question are out of print?

As someone who sells recorded music products, any video uploads of those same songs aren’t hurting my sales; all anecdotal evidence suggests that YouTube exposure is helping my sales.

But until EMI feels that way, I have no choice but to throttle EMI-CMG products entering my store.

EMI-CMG, there’s a difference between sharing music and file sharing. YouTube posters and bloggers promote your music in the same manner as album reviews in music magazines. If you ban YouTube from being a conduit for the promotion of your copyrights, then you must immediately end your association with every radio broadcaster in the world.

  1. April 24, 2012 at 8:52 pm

    Pure folly on EMG’s part. I dream of a day when publishers — of books and music — will recognise the reality of the global marketplace instead of restricting everything they possibly can.

    • April 24, 2012 at 8:56 pm

      My wife doesn’t think my rant here was an example of my most thought-out writing; but it sure felt good.

  1. April 28, 2012 at 5:05 pm

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