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Promote Your Book With Outrageous Rhetoric

John MacArthur has uncovered the “hidden truth.”

It’s a “tragedy in Bible translation.”

There’s been a “cover up.”

The real meaning is “lost in translation.”

The CIA is in on it.

At least four of the above five propositions were given by John MacArthur to promote his book, Slave, when in fact, he was supposed to be giving the convocation address at Liberty University on Friday.  Seems the word “servant” in scripture is a mistranslation, where the word should be, as luck would have it, the title of his new book.

He’s a lean, mean, book-promoting machine.

And I’m not the only cynic.   Aren’t convocation speeches intended to inspire students to launch out and take on the world?  But alas, I am prevented from writing more because, it turns out, the CIA is in on it.  And MI5.

  1. Robert Wolgemuth
    February 13, 2011 at 2:06 pm

    Is it protocol for a person writing a blog post that takes a strong and accusatory position against a brother in Christ to identify him or herself by name? I vote yes.

    • paulthinkingoutloud
      February 13, 2011 at 7:51 pm

      You must be new here.

  2. TwobyTwo
    February 14, 2011 at 3:11 am

    I will start by saying I am not a fan of Mr. MacArthur. Nor of any other that puts THEIR name on the bible. Write all the bible studies you want, but no one’s name belongs on the bible IMHO. And no, not referring to a person having their name embossed to mark an occasion.

    I have a question about this posting. Was Mac. to just “speak at the convocation” or was he there to deliver the “convocation address” as stated above?

    I looked at the university website as well as Macrthur’s and I could not find anything to say he was the keynote. Which would call for a particular flavour to the delivered message. Very doubtful that would include the pitch for the keynote’s new book. However as “just a speaker” then he could be as shameless in his self promotion as he wanted.

    • paulthinkingoutloud
      February 14, 2011 at 9:32 am

      Interesting question on several fronts.

      First of all university convocations are normally in the spring and fall. Secondly, there is no mention of any address by anyone else and convocation is after all what their news page calls it. Thirdly, whatever else he said that day, the article seems to indicate that this particular topic was the main focus.

      Later in the day as I reflected on this, it occurred to me that the rhetoric being used here — the notion of ‘conspiracy’ — is what we’ve come to expect from the King James Only movement. Really, it’s the kind of language you want to avoid, not employ.

  3. TwoByTwo
    February 14, 2011 at 1:42 pm

    I was just curious as to what Mac. actual role was. I would not be surprised by any number of these “famous” pastors using whatever opportunity they can to push their wares. Appropriate or not. I have seen it many times myself when I was a conference presenter. Many times a presenter was so far off track from the theme or expected topic because they came with their own agenda, which was almost always self-serving and more times then not they had a suitcase of product to sell after.

    I totally agree, talk of “conspiracy” should not be employed. More often then not I find people who use “conspiracy” accusation to further their cause are the most closed minded. Start to talk to me about “conspiracy” theories my eyes glaze over and I go somewhere else in my head till the speaker finishes or goes away. What bothers me the most about people using the word “conspiracy” is that they are telling me what conclusion to arrive at, BEFORE they present their facts. I really prefer not to be told what to think, esp. before I hear the facts.

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