Non-Distributed Product Inquiries Increasing
My evidence here is anecdotal and subjective, but it seems that recently the number of inquiries we have had for product only available through the author’s website are increasing.
In the last 24 hours we’ve had people looking for
- The Art of Marriage curriculum (Family Life) DVD
- Helping Those in Grief, Crisis and Trauma (Norman Wright) DVD
- My House Shall Be A House of Prayer (Jim Cymbala) DVD
Each of these products appears only to be sold through the creators, bypassing Christian retail and Christian online sellers. Setting up a website and selling direct has become too easy for self-publishers. We can’t access these products and we can’t blame e-books or downloads for the ones I encountered over the past day. Even Crown Video, which specializes in DVD media, doesn’t have them.
The problem isn’t just lack of availability.
The problem is the total discouragement it brings to see potential sale after sale disappearing into the ether.
How did customers hear about this product? Why aren’t existing products that we can access sufficient? In the first case above, I recommended the Alpha Marriage course. In the third case, I noted the Jim Cymbala curriculum product available from Zondervan.
But people want what they want, what they’ve seen, what they’ve been told to investigate.
And it leaves us looking totally irrelevant.