World Book Day Encourages Reading Among Children
Today both is and isn’t World Book Day. Let me explain.
The first Thursday of March is World Book Day in the UK, while in other countries it’s celebrated on April 23rd.
In the UK, the event was launched in 1998. Students receive a £1 voucher which can be redeemed in bookshops, and in the Christian bookstore environment there, publishers are offering kids books at special prices, including some that may be sold for only £1.
While books play a small role in a similar event in California, it’s hard to imagine something of this nature here in North America, but it’s something both literacy advocates and the publishing industry would deeply embrace.
In reality here in North America, the school system stands in competition to the retail book trade; sending home advertising flyers to parents from marketers such as Scholastic from which the schools (and daycare centers) receive kickbacks in free books based on monthly sales.
But what a difference a program like World Book Day would make in Canada or the U.S., if only to increase the awareness of what children’s products retail stores have to offer kids and parents.