Impulse Items at the Cash Register

While there are all kinds of knick-knacks and novelty items competing for space at your checkout, probably the best thing you can give your customer is some additional reading material.  Here’s a few things we’ve tried lately:

• Catholic Update Guide to the Mass — When a religion story gets several nights coverage on the network news you know this is going to interest more than just Roman Catholics.  This St. Anthony Messenger Press edition is only $5.99 for 48 pages, but there is another booklet from Ascension Press, Guide to the New Translation of the Mass, that is only $1.95
• A Call to Courageous Living — At only $1.95 U.S., this 64-page booklet is an easy sale since everything associated with the movie is currently flying off the shelves.
• Why Jesus? — An Alpha product that people love to purchase in bulk to give to their friends or include with a greeting card or gift.  This sermon-in-a-booklet takes about 10 minutes to read.
• The Message Book of Job — We bought a few of these $2.49 editions of a single book from Eugene Peterson’s Message version on a whim to meet the minimum needed for an electronic order, never thinking we’d get an immediate response, especially considering we bought Job, not the Psalms, Proverbs, or Gospel of John that are also available.
• Stormie Omartian Booklets — If your church experience involves extemporaneous prayer as mine does, it’s easy to forget that some people still rely on reading printed prayers.  The newest is Praying the Bible Into Your Life and Harvest House prints these in such a way that you can put several on the counter at the same time without losing space.  See video below…

So what books work as impulse items at your store?

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